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Privacy Policy

Your Privacy & Security Are Important to Us

The Flower Bakery ("The Flower Bakery," "we" or "us") is committed to protecting our customers'' privacy. We feel it is important that you fully understand the terms and  conditions under which we use the information we gather from you through the use of each of our websites located at, or linked to, the URLs www.theflowerbakery.com and  www.flowerbakery.com (collectively, our "Sites"). Please read this privacy policy ("Policy") carefully to understand how we will use and protect your personal information. We will never share your personal information with anyone except as described in this Policy. Changes to this Policy will be announced on each of our Sites at least ten (10) days in advance, so please check back periodically.

This Policy will explain the following regarding use of each of our Sites:

A.        What security measures we use

B.        What information we collect and how we use it:

            1.        Non-Personally Identifiable Information

           2.       Personally Identifiable Information

            3.        When Placing an Order

            4.       How do we use Cookies and/or Clear GIFs?

            5.        Our Interactive Tools

            6.         Surveys and Research we conduct

            7.       When we cooperation with Law Enforcement

C.        Do we Sale, Trade or Rental of Personally identifiable information

D.        Child Protection Policy

E.        Opt Out / Modify

F.        Links to Other Web Sites

G.        Contacting Us

H.        Policy Changes

I.        Your Consent



A.   Security

We use the Secure Sockets Layer (SSL) technology. SSL encrypts your order information as additional protection against the decoding of that information by anyone other than us. However, despite all reasonable security precautions and processes, such as password protection, encryption technology, and use of firewall technology, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your Personally Identifiable Information, we cannot guarantee or warrant the security of any information you transmit to or from our Sites, and you do so at your own risk. Once we receive your transmission, we will take commercially reasonable precautions to protect its security on our systems.

Your password(s) will be your personal, secret entry code(s) to access your Personal Account(s) at our Site(s). When you access your account information, it is kept on a secure server and a password is needed to access any account areas. You can change your password as many times as you like. We recommend that you keep your password in a safe place and that you always sign off your account and close your browser window once you have finished your visit. These precautions will help prevent someone else from accessing your account, especially if you share a computer with other people or use a computer in a public place such as an Internet cafe or library.

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B.   Collection and Use of Information

In general, you can visit our Sites without telling us who you are or revealing any personal information about yourself. In order to better provide you with numerous products and services, each of our Sites collects two types of information about its visitors: Personally Identifiable Information and Non-Personally Identifiable Information.

             1.     Non-Personally Identifiable Information
When you visit any of our Sites, we may collect some basic Non-Personally Identifiable Information about you. This information may include information regarding your operating system, browser software, and IP (Internet Protocol) address. Non-Personally Identifiable Information is collected in order to provide you with satisfactory service. We may use the information to detect problems with our server and to administer our Sites. In addition, Non-Personally Identifiable Information is compiled by us and analyzed on an aggregate basis.

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2.     Personally Identifiable Information
When you place an order or enter a sweepstakes or promotion, we request that you send us Personally Identifiable Information. This information lets us know the specifics of who you are and can be used to identify, contact or locate you. Personally Identifiable Information may consist of: your name, address, telephone number, email address, birth date, billing information (credit card number, expiration date and billing address), occasion type (Birthday, Mothers day, etc.), products purchased, any relevant promotion code and information (for example, reward program account information) and the gift and message recipient''s name, address, telephone number, email address and any other information you may provide us ("Personally Identifiable Information" ). We use Personally Identifiable Information for internal purposes, such as confirming and tracking your order, subscription or registration, analyzing trends and statistics, informing you of our new products, services and offers. Personally Identifiable Information is compiled by us and analyzed on both a personal and an aggregated basis.

To serve you better, we may combine Personally Identifiable Information you give us online or through our catalogs. We may also combine that information with publicly available information about you that we may receive from third parties. We use that combined information to enhance and personalize your shopping experience with us, to communicate with you about our products and for other promotional purposes.

We may contract with third-party companies or persons to provide certain services including credit card processing, distribution, data management, promotional services, etc. ("Service Providers"). We provide our Service Providers with the information needed for them to perform these services. We also ask our Service Providers to confirm that their privacy practices are consistent with ours.

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3.     When Placing an Order
When you place an order, we require you to provide us with Personal Information. We use this information to give you a customized experience and to process the orders that you place with us.

For your shopping convenience, when you place an order, we automatically establish your own Personal Account where information used in placing such order (including billing address, email address, telephone number(s) and rewards program information) is saved. Your Personal Account is password protected from third parties. You may access your Personal Account by requesting your password from us (go to Account Login) and then signing in with that password. Afterward, you may change your password, edit your Personal Information or request a password reminder at any time. Our database stores your billing and delivery information, and will automatically transfer it to the order form each time you place an order so that you do not have to re-enter this information when you sign in at subsequent visits.

The recipient phone number, which you furnish to us when you place an order, is used for delivery purposes. On some occasions, the recipient may be called to schedule delivery. To maintain our high quality standards, we will occasionally contact recipients to ensure satisfaction with their gift.

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4.     Use of Cookies/Clear GIFs
Cookies: Like many other commercial sites, our Sites utilize standard technologies called "cookies" and clear GIFs to collect information about how each of our Sites is used. A cookie is a small data text file, which a Web site stores on your computer''s hard drive (if your Web browser permits) that can later be retrieved to identify you to us. Cookies were designed to help a Web site recognize a user''s browser as a previous visitor and thus save and remember any preferences that may have been set while the user was browsing the site. A cookie cannot be read by a Web site other than the one that set the cookie. Cookies can securely store a customer''s password, personalize home pages, identify which parts of a site have been visited or keep track of selections, such as those selected in a "shopping cart." For instance, cookies allow us to pre-populate (or fill in) an email field with your email address if you revisit one of our Sites and place an order. When you place an order, we send a cookie to your hard drive to record the product name, category of product that you ordered, the amount paid, the order number and any referral codes. No Personally Identifiable Information is recorded. When you click through to any one of our Sites from a promotional email, our Service Provider may send a cookie to your hard drive recording your IP address and other related information.

Clear GIFs: Some of our Service Providers may employ clear GIFs (also known as pixel tags, single pixel GIFs, web beacons or action tags) for our benefit to help us measure advertising effectiveness. Clear GIFs help us better manage content on our Sites by informing us of what content is effective. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of our users. The main difference between the two is that clear GIFs are invisible on the page and are much smaller, about the size of the period at the end of this sentence. Clear GIFs are not tied to your Personally Identifiable Information. Our Service Providers may use clear GIFs: (i) in HTML based emails to determine which emails have been opened by recipients; (ii) to record when products have been ordered from our Sites; and (iii) to track the visitor traffic on our Sites. These clear GIFs allow us to measure the usage of each of our Sites by our visitors and the effectiveness of certain communications and marketing campaigns. We may also use clear GIFs in a similar manner in our own emails and on our Sites. Clear GIFs can "work with" existing cookies on a computer if they are both from the same Web site or advertising company. That means, for example, that if a person visited "www.companyX.com", which uses an advertising company''s clear GIF, the Web site would match the clear GIFs identifier and the advertising company''s cookie ID number, to show the past online behavior for that computer. This collected information can be shared with the advertising company. We may provide such information to our Service Providers but that information can only be used by our Service Providers for our benefit.

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5.     Interactive Tools
Within your Personal Account, you have the option to opt in for our additional services, which include a free online address book and newsletters. We use your contact information so that you may take full advantage of these interactive tools. You may view, edit or opt out of these additional services at anytime.

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6.     Surveys and Research we conduct
In an effort to improve our Sites and services, we occasionally request that some customers and recipients voluntarily complete surveys, which may be collected by an independent third party. Individual survey answers are confidential, although non-personal information may be collected and disclosed to third parties. If you do not wish to participate in a survey, simply decline to participate when asked.
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7.     Cooperation with Law Enforcement
We will disclose Personally Identifiable Information, after subpoena or written request, to cooperate with a law enforcement investigation. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.

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C.   Do we Sale, Trade or Rental of Personally Identifiable Information

We DO not sell, trade, or rent Personally Identifiable Information to third parties. We do share Personally Identifiable Information with our floral and gift distributors for the purpose of fulfilling and delivering your orders. We may offer free promotional emails and send promotional direct mail for products and/or services offered on any one or more of our Sites as a service to our prior customers from any of our Sites. In the event of a merger, consolidation, or sale or transfer of all or substantially all of the assets of THE FLOWER BAKERY or its direct or indirect parent company (ies), one of the assets which would generally be transferred to the purchasing or new entity is the information we collect from our customers and store in our customer database. However, the use of this information by any purchasing or surviving entity would be governed by the terms of this Policy, as amended from time to time, including any amendment after such transaction. You, of course, will continue to have the right to opt-out of sharing your information with third parties.
You have several options for altering or removing your information from our database at any time: see "Opt Out / Modify" section below.


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D.   Child Protection Policy

We take special care to protect the safety and privacy of children. Our Sites are general audience sites. Consumers making purchases on our Sites must have a valid credit card and be 18 years of age or older. It is the policy of THE FLOWER BAKERY not to collect personal information on any person under the age of 18 and we request that any person under age 18 not submit any personal information via our sites.


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E.   Opt Out / Modify

We want to communicate with you only if you want to hear from us.

We do not send unsolicited promotional email and we respect our customers'' mail preferences. TheFlowerBakery.com gives you several options for altering or removing your information from the database at any time. To unsubscribe from promotional emails, click here. Please be sure to include your email address, full name, and specifically what information you do not want to receive. You may also unsubscribe or opt-out of receiving promotional emails by following the unsubscribe instructions included in any of the promotional emails that we send you. Or, you may call a customer care representative at 1-800-566-8817. Once your unsubscribe request is processed, we will not send you further promotional emails from that site from which you have requested to be unsubscribed, unless you opt back into receiving promotional emails from any one of our Sites.   To remove your name from our mailing list, call a customer care representative at 1-800-566-8817   Please note that sometimes it may take 6 - 10 weeks for your postal address removal to become effective. To update your name, address or email address, please call a customer care representative at 1-800-566-8817. You may also alter or remove your information from the database by writing us:  The Flower Bakery Customer Service P.O.Box 4239, Silver Spring, MD 20914 When you purchase from us, we may need to contact you via phone, email or mail to complete your order or entry, etc., even if you have opted out of these communication channels. Certain transactional communications (including but not limited to registration, password reminder, order status, shipment confirmation, reminder service), whose primary purpose is not promotional (these communications may nevertheless include promotional content but that is not their primary purpose), are necessary for us to process your order or provide the services that you have requested.

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F.   Links to Other Web Sites

Our Sites may contain links to other Web sites. You should carefully review privacy and security policies of any third-party sites accessible from any of our Sites and any co-branded websites not covered by this Policy.
Other sites accessible through any of our Sites have their own privacy policies and data collection, use and disclosure practices. Please consult each site''s privacy policy. We are not responsible for the policies or practices of third parties. Please be aware that our Sites may contain links to other sites on the Internet that are owned and operated by third parties. The information practices of those websites linked to our Sites are not covered by this Policy. These other sites may send their own cookies or clear GIFs to users, collect data or solicit Personally Identifiable Information. Additionally, other companies which place advertising on our Sites may collect information about you when you view or click on their advertising through the use of cookies or clear GIFs. We cannot control this collection of information. You should contact these advertisers directly if you have any questions about their use of the information that they collect.
We also may have co-branded websites that are maintained by us in connection with one or more of our third-party business partners but which do not contain this Policy or a link to this Policy. When you submit information to one of these co-branded sites you may be submitting it to both Provide Commerce and our third-party business partners or just to our third-party business partner. Note that these co-branded sites may contain, or link to, privacy policies that contain terms and conditions different than those contained in this Policy. Again, this Policy only pertains to the information Provide Commerce collects and we are not responsible for the privacy policies or practices of our business partners. We encourage you to read the privacy policies of those co-branded sites so that you will always know what information we gather and what information is gathered by our third-party business partner, how each of us might use that information, to whom each of us will disclose it and what choices you have.  We urge you to follow safe Internet practices and do not supply Personal Information to these Web sites unless you have verified their security and privacy policies.


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G.   Contacting Us

If you have any questions about this Policy, the practices of any of our Sites, or your dealings with any of our Sites, please contact us by sending a letter to: Office of The Flower Bakery, P.O.Box 4239, Silver Spring, MD 20914 or by sending an email to info@TheFlowerBakery.com.

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H.   Policy Changes


This Policy was last changed on May 30, 2005. If we make changes to any terms or conditions of the Policy, the changes will be posted on this portion of the Sites so that you will always know what information we gather, how we might use that information, to whom we will disclose it and what choices you have. Any change, modification, addition or removal of portions of this Policy will be announced on our Sites at least ten (10) days before it is implemented. Please be sure to check this page before proceeding to use any of our Sites.

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I.   Your Consent

By shopping at our Sites or opening an account with The Flower Bakery, you consent to the use of your Personally Identifiable Information by The Flower Bakery in the manner specified in this Policy. We, however, have the option to change, modify, or add to the terms and conditions of the Policy at any time. We will inform you of any changes by posting the revised Policy on our Sites. Any customer who does not agree to the revised Policy has the option to opt-out. The Policy will go into effect on the date posted. The new Policy will apply to all current and past users of our Sites and will replace any prior policies that are inconsistent.

For our Sites that accept international orders, if you are located outside of the United States, please be aware that any information you provide will be transferred to the United States. By using our sites or providing us with your information, you hereby consent to this transfer. In addition, if you provide data about other individuals (such as gift recipients), you agree that you have obtained consent from each such individual to the submission and processing of such information to the terms of this Policy, including without limitation the transfer of such data to the United States. Although we will collect and use your information only as stated in this Policy, laws generally applicable to the protection of personal data in the United States may not be as stringent as those in some users'' home jurisdictions.

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